www.it-connect.fr
LinkedIn Cracks Down on AI Slop and Automated Content
Faced with the proliferation of AI-generated content and fake profiles, LinkedIn has decided to crack down. New detection measures have been deployed to limit the visibility of AI-generated posts. Automated comments are also in LinkedIn’s sights, as the platform takes aim at what is known as AI Slop.
The hunt for AI slop and automated content
If you are a regular LinkedIn user, you probably know that the platform is flooded with AI-generated content (bullshit, basically). Entire posts, and even comments, are written by AI tools. This pollution is unpleasant, but it also hurts LinkedIn’s credibility. I wouldn’t be surprised if some people use LinkedIn less because of it....
Apparently, LinkedIn has decided to take a close look at this problem and at what is being described as AI Slop. This term refers to content that may seem well written at first glance, but in reality turns out to be generic and repetitive, notably because it is generated by AI.
Through an article published by Laura Lorenzetti, VP and Executive Editor at LinkedIn, these new guidelines were unveiled. LinkedIn has decided to develop detection systems, especially to identify:
- Generic AI-generated posts,
- Comments massively published through automation tools,
- Replies that simply rephrase the original message without adding any real value.
When content is detected in this way, its reach is restricted. LinkedIn will not remove the content, but it will bury it by limiting impressions. The content will still be there, but few people will see it (those famous impressions are going to take a hit).
94% accuracy in detecting AI content
According to LinkedIn, the initial tests correctly identified generic content in 94% of cases. As this system improves, LinkedIn users should see a clear drop in AI posts coming from people outside their own network.
"This means that this type of content is much less likely to spread beyond a user's immediate network, and you’ll see less of it in your feed from outside your network. Members have told us they are already seeing fewer posts of this type in their feed, and we believe this trend will continue over time.", it says. LinkedIn has already rolled out new measures. Good news, let’s hope the situation improves...
At the same time, LinkedIn is also tackling the issue of bots and AI-generated fake profiles by expanding its verification filters. "To help you sort through this, you can now filter results based on our more than 100 million verified members, and across almost every context where you interact with other users on LinkedIn: profile views, job applications, and now comments and feed conversations.", explains Laura Lorenzetti.
Finally, note that LinkedIn still allows users to use AI to polish their post or their writing style. It is important to distinguish between pure AI-based automation and using AI as a writing assistance tool.
