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GTA 6: Logitech Gives Its 7,000 Employees a Day Off to Play Video Games
A day off to play video games, offered by the employer. That’s what Logitech has just announced for its roughly 7,000 employees, nine days before the release of GTA 6. Coincidence? Probably not.
A few days ago, Logitech unveiled “Logi Game Day,” an initiative that gives each of its employees worldwide, interns included, one day off dedicated to video games. This day is not reserved for GTA 6 and it is not tied to November 19, 2026 (the game’s release date). Employees can play the game of their choice and take this day off at any time until November 2027. Enough to make some of you dream.
Indeed, the timing is no accident. GTA 6 releases on November 19, 2026, and Logitech is not hiding it. "If employees choose to spend their game day exploring Vice City on launch day, you won’t hear any complaints from us.", a company spokesperson told Fortune.
Logitech’s CEO wants to put an end to a cliché
To justify the decision, Logitech CEO Hanneke Faber explained: "It’s time to put an end to the stereotype that gaming is a waste of time.", she said in a statement sent to the press.
The same message comes from Elaine Laird, the group’s Chief Human Resources Officer. "Gaming is not the opposite of work. When people have dedicated time to disconnect, unwind, and immerse themselves in play, they come back with clearer thinking, renewed energy, and fresh approaches to complex challenges.", she explains. Some of you are going to print this article, I can feel it.
The craziest part: on November 19, Hanneke Faber plans to play as well, but from the office: the premises will be transformed into a real gaming room for a live-streamed event. "I’m ready to have fun, with a little (friendly) competition.", she told Fortune. Clearly, GTA 6’s launch is going to be something else...!
A business opportunity for Logitech
As cool as the initiative may be, Logitech’s move can also be seen as a smart PR operation. Logitech sells mice, keyboards, headsets, and racing wheels for gamers through its Logitech G brand. Promoting gaming as a driver of well-being and performance is also a way to defend its own market.
The arguments used by Logitech also come from studies published by the company. The most recent, conducted among more than 9,400 people across nine countries, indicates that 81% of gamers believe video games boost their confidence in real life and reduce anxiety. In August, the company also claimed that 82.7% of surveyed IT decision-makers play every day, a figure that should be taken with caution since the 600 respondents (United States, United Kingdom, Australia) all played at least five hours per week.
Logi Game Day or not, November 19, 2026 will almost certainly be a less productive day than usual, and on a global scale.
